Remarkable
video game marketing.

Our team of mavericks makes your games stand out by building
battle-tested strategies, optimizing marketing beats,
and creating kick-ass trailers.

Our Work

Our services

  • If you’re dreaming of a video, we can make it. From documentaries and devlogs to trailers and ads, our video production team can do it all.

    • Gameplay capture and trailer work
    • Live-action videos (Kickstarter, Interviews, etc.)
    • Motion design
    • Voiceover recording and mixing
    • Sound design/mix, colorization, video editing and formatting/delivery

  • All of our processes are part of a well thought-out and planned strategy. We develop marketing plans that meet the very high quality standards our partners have come to expect of us.

    • Needs analysis
    • Strategic alignment
    • Development of a marketing plan
    • Coaching/mentoring

  • From press beats to influencer relations, we guarantee significant media coverage for your game through privileged contacts and analysis of thousands of creators’ channels.

  • We can help you make contact with external service providers and coordinate various partners to support your marketing efforts

    • Tactical support
    • Contact partners
    • Coordinate external services

  • From YouTube pre-roll videos to data-driven Facebook Ads strategies, we can tailor campaigns to fit your needs.

  • We provide writing assistance for all kinds of marketing and business development documents.

    • Pitch deck revisions
    • Editing of communication documents (press releases, pamphlets, posters, etc.)
    • Copywriting for marketing assets

Checkmate Showdown - Release Date Trailer

Making a fighting game trailer is a challenge on its own - the FGC is a very discerning audience that can and WILL analyze frame data at every turn. We partnered up with the game director and QA Lead to capture the slickest combos possible all while using modified in-game assets to create impactful motion titles. We also hired an electronic musician to create a bespoke soundtrack for this hard-hitting trailer.

The Asylum Direct 2023

Tasked with the impossible, we prevailed. Written, shot, captured, edited, color graded and delivered in a mere 4 months, the Asylum Direct was one of the most fun we’ve had in a long time. Showcasing games from the Indie Asylum collective in a creative and playful way, we built out sets, captured game footage, scripted fiction segments and had our very own Kevin host a unique take on the Direct format.

Rainbow Billy - Accolades Trailer

Gathering quotes and review scores for Rainbow Billy’s Accolades Trailer was nothing short of a treat. We animated the text to fit within the game’s art style, all while putting our focus on eye-tracking in captures, smooth transition between scenes, and highlighting the world and mechanics of this whimsical title.

Our friends at Lucid Dreams Studio trusted us with one of the most important parts of a game’s marketing timeline: the Announcement Trailer. We worked closely with their team to coordinate cinematics and music timings while we were hard at work capturing combat scenes on-beat, working on eye-tracking, and building an ever-increasing level of intensity to showcase the varied mechanics of this Metroidvania with a twist!

BIOMORPH - Announcement Trailer

Narrative games are notorioulsy hard to make trailers for. What do you reveal? How do you convey action and leave people wanting for more? We landed on something very unique for Two Falls, showcasing both the personality of key members of the cast while ramping up the action from beginning to end.

Two Falls - Gameplay Teaser

“Partnering with Purple Is Royal felt like unlocking a level-up for our team. They didn't just get our game; they resonated with our audience, crafting the ultimate trailer that announced our vision to the world.”

- Maxime Grégoire, Co-Founder and CEO, Lucid Dreams Studio

Purple is Royal is first and foremost a team of video game enthusiasts who have demonstrated their marketing skills on numerous projects of different sizes. Each member brings his personal touch on the projects and it is what makes the difference.

Our dream team

Ellia Demay

Project Manager

Project Manager

Kevin Chancey

Marjolaine McGraw

Lead Videographer

Daphnée Cazaux

Videographer